Australian Tattoo and Art Expo makes its return trip to Melbourne. Jimmh Creations developed the media strategy for this event, driving ticket sales and artists to book space in the venue. We hit the market with an outdoor campaign, targeting key suburbs areas around the CBD. This followed with Taxis that fill the gaps in and around the city and target the hotspots where are demographic spends a lot of its time. A week out from the event, we drove ticket sales on radio, by finding our audience in both Nova and MMM. If your in Melbourne - get down to check it out! For more information on the Tattoo Expo and when they are arriving near you - visit here: www.tattooexpo.com.au